Is organic marketing dead? With online paid marketing (PPC) growth, companies and brands can now acquire an instant solution for more online exposure to their audience. Does that mean that organic marketing as a traffic source has no place in web marketing? We don’t think so. If brands want to create meaningful relationships and build trust with their target market, organic SEO and marketing is still the way to go.
Reaching a target audience through blog posts with valuable information is an investment that will make the connection between a brand name and a potential customer. To have a successful organic marketing campaign, a brand should have a well-thought-out strategy. Marketing strategy encompasses many elements, but marketers should pay attention to the most important one: ‘how to gain organic traffic.’
Organic traffic refers to the users who visit a website as a result of an organic search. Visitors are considered ‘organic’ when they type in a search query and click on a search result that is not a paid listing, an organic or “natural” search result. The targeted audience will choose to click on the most relevant result in a search engine that are not paid ads and the results that are considered organic.
Marketing strategies aim to get organic traffic as the targeted traffic with a higher conversion rate. It’s also easier to track customers when they come from organic searches.
Many businesses use paid social marketing to boost their brand awareness and capture their target market’s interests. Organic marketing is still influential on social media, and organically ranking on Google will drive traffic.
Here are five benefits
Organic search marketing refers to the methods required for a site to appear in search engine results pages (SERPs) without using paid advertisements.
Usually, this is done by websites that rely on SEO to increase their rankings on search engines such as Google. Digital marketing metrics can quickly show which aspects of a campaign deliver the most amount of traffic. When it comes to organic search marketing, the relevance of a website is the key to success.
Search Engine Optimization or SEO is hard to learn, and it requires a lot of time and extensive research for a person to understand how it fully works. One can learn the basics quickly, but to execute organic SEO at a high level, SEO requires data and testing.
The online landscape is constantly changing, and a website’s SEO efforts also need to be continuously monitored to adapt to these changes.
There is no single United States SEO formula that will work for every website. Data and competitor analysis differ per keyword, making each approach to search engine optimization unique.
With organic marketing, the cost incurred in hiring the services of an SEO agency to handle the marketing needs. An organic SEO campaign typically consists of on-page edits, technical SEO, link acquisition, and research. The cost depends on the competition for keywords, the number of high authority links competitors have, and the current website state.
Paid and organic social advertising are two strategies that businesses can use to promote awareness for their brand. Search engines are constantly evolving, and companies need to keep up with them to build their online authority, increase their traffic flow, and generate sales.
Paid advertising or Google Adwords is when businesses pay for placement on search engine results pages, sponsored posts, or online paid promotions. This strategy is used to gain exposure quickly, is expensive, and only reaches a small portion of search traffic.
On the other hand, organic search ranking is the complete opposite of paid advertising. It does not use the money to fund its strategy, gain traffic, optimize web pages, and deliver content that best solves a search query. This strategy is time-consuming and needs to be monitored constantly, but it can build genuine relationships with a target market and is more cost-efficient than paid advertising.
Getting organic traffic to a website is hard work. When a brand uses organic marketing for its online campaign efforts, it needs a great strategy to generate engagement. It also needs to be more aggressive when it comes to meeting the brand’s goals.
Social media platforms such as Facebook and Instagram have become another channel for marketers to utilize. With billions of users, these platforms are the marketers’ haven. However, the challenge posed to marketers is getting social media users to come to their pages.
Many brands are now turning to online marketing to extend their audience reach, increase brand awareness, and generate leads. However, organic reach on social media platforms such as Facebook and Instagram has declined over the past few years due to these sites’ changing algorithms, making it hard for online marketers to attract users without paying for advertisements.
But what if the brand does not have any budget for paid marketing? It will be complex and time-consuming, but there is a way to be smart about marketing on social media. Various marketing tools are available for online marketers that help in optimizing their strategies.
An organic post is content posted on a social media platform that is not a sponsored or paid promotion. Usually, an organic post is personalized to fit a specific target to capture their interests and eventually lead them to make a sale.
One of the social media platforms brands use to market their products and services is Facebook. It has over 2 billion unique and diverse users, making it a great place for brands to reach out. Businesses and brands have been using Facebook to extend their reach further and engage with consumers by opening their own Facebook Pages. This is where they post content about their products or services and create engagement with their audience through likes, comments, and shares.
The average organic reach of a post on Facebook is only 6.4% of the Facebook Page’s total likes. But despite that, a brand should constantly create unique and exciting content to generate engagement with its consumers.
Over the years, Facebook has constantly been changing its algorithm, making it hard for marketers to keep up. The rise of other social media platforms has affected its marketable avenues.
However, it does not mean that Facebook marketing is dead as it remains one of businesses’ preferred channels. Marketers need to develop new strategies that will allow the brands to be more aggressive when reaching out and engaging with their audience.
One of the essential aspects of Facebook marketing is that a Page has a significant number of followers. This signifies that the brand has succeeded in its brand awareness efforts. But if a business is starting, can it increase its following and further extend its reach?
Instagram organic reach refers to the extent of a business or brand’s influence on Instagram. This social media platform has acquired a billion users throughout the years, making it another profitable channel for advertisers.
Brands can extend their reach on Instagram by posting interesting photos that instantly capture the users’ interests and attention. However, the best way to increase the brand’s reach and engagement is by partnering with an influencer.