Top Search Engine Optimization Agency

2 The Top Marketing, Inc. is an SEO services agency with over ten years of experience optimizing and ranking web sites for increased search engine presence, lead generation and top ranking. Our job as a top SEO agency is to provide clients with greater online visibility and increase targeted search engine traffic to be dominant in their marketplace. With search engines generating the majority of converting site traffic across the web, we use the power of content marketing and search engine optimization to create high impact marketing campaigns to increase site traffic and generate first place leading rankings. Our process for increasing traffic is based on search algorithm research, data driven web site improvements and industry focused content for superior inbound backlink building. Our services have been referenced in the publications below.

Top SEO

Optimizing For Higher Ranking

As a trusted SEO agency we offer our clients the best marketing services that have proven results with our expertise in search engine optimization (SEO) and search engine marketing (SEM). We are not a web design company, work with print advertising or want to be a full service marketing agency. Rather, we are a leading SEO agency focused on the services that have the highest reward for our clients and in an industry we have tirelessly researched: Search Engine Optimization, Ranking and Web Marketing.

“Research is the backbone of every SEO campaign. With continually changing search engine algorithms and quality guidelines… testing, data and knowledge is what drives our client success.”
Dan ODonnell – SEO Strategist / CoFounder

Why We Are a Trusted Top SEO Agency

Trust in our agency is created through transparency. With sketchy SEO companies making ridiculous promises of overnight rankings on Google we give our clients a realistic approach to search engine optimization and web traffic generation that is based on data driven decisions and a tested approach to long-term growth. Our elite SEO process is not easy, fast or magic but rather, it is built on hard work, data, analytics and thousands of tests. Top search engine ranking is continually getting harder and SEO has become an essential ingredient for reaching an online audience.

Optimizing a web site for search engines entails far more than jamming a few keywords onto a web page. There is a primary strategy and game plan for increasing rankings, generating greater online visibility and creating quality content for optimal site recognition and indexing. Both on-page and off-page techniques work in harmony to drive traffic, offer site visitors solution driven content and return the best user experience possible. Understanding search algorithms for traditional and vertical search engines while generating inbound links for organic ranking and traffic creates higher natural or organic results on SERPs (Search Engine Result Pages).

Search Engine Optimization – On-Page SEO – Off-Page SEO

Proven Digital Marketing Campaigns

Technology advancements continue to change the search engine marketplace and Google often alters their search algorithm with updates several times a week. The crux and pinnacle of our success is based on research and data driven decisions for each SEO and marketing action we take. “With most companies following the herd, we have been able to stay ahead of the curve with a solid research and data based model of success,” states Dan O’Donnell, Co-Owner and SEO Strategist for 2 The Top Marketing, Inc.. “Content providers and webmasters struggle with the day to day tasks of running a business and to maintain an understanding of ranking tactics for web pages, indexing activities, inbound backlink analysis, content optimization, video and image search and sustain a high local search presence is too time consuming.” Mobile ranking and desktop search results are continually changing and SEO for businesses has never been a more critical attribute for local and national marketing campaigns than it is now. Appearing in the top and uppermost portions of search engine results pages and a strong social media presence can return revenue benefits ten times that of their marketing expense.

Our Approach to SEO

Thematic Keyword Research

Industry research is the start of each SEO campaign. This research and analysis will help us determine what your clients are searching for and what their search queries show about their business needs, shopping habits or pain points that you company can solve. A keyword and site audit is the foundation for increasing search engine traffic.

Authority Link Creation

Inbound high authority link creation means building thematic and powerful editorial links to a web site for increasing authority. Links are manually built through a process of negotiation, creating linkable content and partnerships with industry specific authors.

Technical Site Optimization

Technical search engine optimization (On-Page SEO) refers to the editing of code, adjustments to text placement on-page, optimizing images and site media and increasing the visibility of a web site for increased ranking. These are data-driven and tested site modifications affecting online visibility for increased search engine ranking.

Repeat SEO Process

Continue adding targeted content and building links to offer potential clients answers and solutions to their search queries. Continue researching the targeted marketplace and re-optimize when necessary. Continue Off-Page SEO and citation creation.

Copy and Content

Content creation is critical to ranking and capturing site visitors. We continually test content for length, relevance, HTML structure and how the inclusion of site multi-media affects ranking. We use data to determine the optimal configuration of content and media for the best site optimization.

Campaign Reporting

As a data driven company we look closely at analytics each month to evaluate campaign success and plan future marketing tasks. We evaluate both long term and short term internet marketing goals and make campaign adjustments based on careful inspection of user statistics.

The Science of Top SEO

Much like scientist spend hours analyzing tiny details through a microscope, search engine optimization takes this same approach. Rather than looking at cells and DNA, we look at onsite page attributes and inbound link portfolios. Effective optimization results in our clients ranking higher in organic Google search results and increasing site traffic. Creating higher ranking positions in natural, organic non-paid, search results has earned 2 The Top Marketing, Inc, a reputation as a top SEO agency. Building web site authority is not an easy task and requires far more than edits to site coding and a few backlinks. The process of optimization occurs both onsite and offsite with hundreds of elements and site attributes that affect ranking. Unpaid organic rankings are generated by creating site authority and a high level of relevance within the content of a web page or web site that fully answers the search query. With changes in search algorithms, SEO isn’t about jamming keywords into a web site but more about understanding the users intention and meaning of the search query in order to return a solution that answers the search query accurately. SEO is a process of creating web content in the best way possible to provide relevant answers and safe solutions to web searchers. SEO and search engine marketing is what drives traffic to web sites and targeted content.

Contact us for a cup of coffee and to learn how we can improve your search engine ranking and drive targeted traffic to your website. Our search engine optimization campaigns have a high return on investment and we have helped hundreds of companies generate higher rankings, increased traffic and better lead generation. Let us show you what content, SEO and raising your domain authority can do for increasing your search visibility.

User Experience and Domain Authority For Organic Ranking

User Experience and domain authority are key elements in optimizing a web site for top ranking. Research has shown that onsite elements impact user experience on a web site and attributes like length of time on a site and the number of pages visited impact how a web site ranks. While much of SEO is a technical discipline for improving visibility many site elements like the HTML structure of content, site video and multi-media, image placement and optimization affect user engagement. 2 The Top Marketing, Inc. has tested these attributes on thousands of web pages and this data cannot be learned in a quick tutorial, step-by-step guide or technical SEO webinar. Generating web traffic from organic search results is a data driven expertise that comes from years of testing web sites and continual research with MOZ, Alexa, AHrefs, Magestic, SEMRush, Google Analytics, Content Marketing Institute, Google Search Console, Search Engine Watch, MarketingProfs, Yoast, marketing seminars, SEO conferences, mastermind groups, etc… to continually improve optimization skills and SEM knowledge. Research, data and experience are key reasons for hiring an SEO expert or top agency.

Increase Website Ranking

Implementing a search engine optimization project and increasing site ranking involves editing and creating site content supported by search algorithm research and adhering to Googles Terms of Service. Safety of a client web site is critical to our approach to SEO and SEM. While many SEO companies can rank a web site quickly and in a short time-frame they may result in damaging Google penalties or use unethical web practices that break search engine regulations and guidelines.

Ethical Search Optimization Practices

Adhering to Google guidelines and rules within all of our seo services has enabled us to build site authority, high rankings and maintain top search engine placement even with major Google updates and algorithm changes. Improving rankings with data driven SEO campaigns, while maintaining a high level of integrity and trust, is what has propelled 2 The Top Marketing, Inc. into a top tier search engine optimization agency.

SEO and Internet Marketing Services

Key components of an SEO campaign include many of the following services. SEO is typically the initial portion of search engine marketing that builds the foundation prior to off-page optimizing.

On-Page SEO
Off-Page SEO
Site Quality Score
SEO R.O.I. Measurements
SEO Strategy
SEO Consulting
SEO Copy-writing
Content Marketing
Backlink Analysis
Link Equity Analysis
NoFollow / DoFollow Analysis
Conversion Rate Optimization (CRO)
Site Code Optimization
Rich Snippets

Optimize Page Speed
Meta Tag Creation and Optimization
AMP Installation
Social Media SEO
Local SEO Search
Content Creation and Optimization
Keyword Research
Organic Search
http to https Security
Proper Internal Linking
Blog Optimization
Google Analytics and Search Console Integration
Image, Alt tag optimization
Structured Data

Mobile Optimization
Domain Authority
Robots.txt Files
User Experience
Meta Tag Analysis
Sitemap Creation
Schema Integration
hreflang and International Search
Anchor Text Analysis
Canonical URLs
CSS Optimization
Page Structure and Header Analysis
Link Portfolio Optimization

Mobile Search, AMP and Mobile-First Index

Mobile search is on the rise and it is not surprising that mobile queries have surpassed those performed on desktop computers. Mobile optimization is now a critical aspect of SEO and paying close attention to how a web site ranks on a handheld device can result in increased traffic. Mobile searches are increasing and the impact of this affects industries differently depending on the services offered. Local businesses with walk in traffic or a brick and mortar storefront need to locally optimize their web site to take advantage of Google’s “Mobile First” index algorithm change. AMP, Accelerated Mobile Pages, is an open-source plugin designed to provide mobile users with mobile optimized pages and content that load almost immediately on their searching devices. Mobile search results currently return AMP pages highly due to fast rendering and page speed. Implementing AMP is a key marketing strategy to include in an optimization campaign resulting in high mobile search ranking and increased targeted traffic.

White Hat Traffic Generation

White Hat SEO is the discipline of making modifications to a web site in order to increase prominence and rank higher on search engines. This process of optimizing web pages includes onsite edits to HTML code, altering Meta descriptions, reviewing and writing optimal site content and a host of offsite strategies for inbound link creation, local marketing through business profiles, maps, citations and site optimization for mobile search.

White Hat SEO also refers to using optimization techniques that are within Googles search guidelines and regulations. Often SEO agencies will employ tricks and deceptive techniques to rank a web site higher. Often times these modifications to a site will boost search ranking very quickly but in the long run inflict penalties and do far more damage than good. 2 The Top Marketing, Inc. is a White Hat Marketing agency with the goal of increasing ranking in a safe manner to protect web sites from penalties.

Content Marketing and Optimization – Why We Love Quality Content

Optimizing a web site for search engine recognition involves content creation and off-page marketing to build web site and industry authority for that content. SEO and content marketing go hand in hand and rely upon each other for successful traffic generation. A search engine is a computer and it does not know if a web site is attractive, modern or what the on-site images represent. It is only capable or reading site content and code. Although aesthetic design is important for a good web user experience, copy writing, html structure and optimized content is the driving force behind ranking. With the majority of web searches being research based, content that answers questions or that solves search queries ranks well and provides users with valuable information. Being a provider of quality content can establish a business as an industry authority.

Social Media Marketing For Top Search Ranking

Optimizing social media can affect digital marketing and impact search engine ranking. Most businesses use social media marketing to post content and create inbound traffic from social media platforms to their website. Websites can utilize the power of social media to affect search engine rankings and have impact for generating higher converting traffic. As an optimization agency, we use social media to boost relevancy of site content, increase the potential to build authority and increase visitors from search engines. Greater optimization can increase positioning on vertical search engines that targets industry specific web users. Social media, on-page key attributes and optimizing embedded site media combine for increased brand awareness, authority, credibility and high engagement for targeted online users.

Elite Digital Marketing Strategy With SEO and SEM

Our content strategy for SEO is based on increasing user experience by providing clear communication and multi-media within a search based information architecture. With planning, research and publication of content, 2 The Top Marketing, Inc. delivers optimized content to a targeted web market. Through search engines and social platforms this solution-based content is highly visible to generate website traffic, customer leads, business branding and increased sales. With search engine optimization, content marketing and search engine marketing, our clients are able to attract targeted consumers and convert them into clients.

Structuring web pages and content for increased visibility and higher search engine ranking is a highly profitable strategy for our internet marketing and SEO clients. Quality content is designed to solve search queries and offer web users educational and highly informative media. SEO, SEM and Social Media Marketing are critical tools for generating traction with this focused content while SEO, in particular, can have the largest rewards for increasing traffic. Our goal is to attract attention and generate leads with higher online visibility and increase online sales with higher search engine ranking and increased site traffic.

First Place Digital Search Ranking

Digital marketing involves methods of increasing prominence in organic search results and creating higher web site visibility across the World Wide Web. A key factor for top placement in SERPs (Search Engine Results Pages which appear as a paginated list of search term relevant sites) is adhering to the Google Webmaster Guidelines and the study and analysis of search algorithms. A search engine is a software system that relies on a continually changing algorithm that calculates web site relevance and analyzes data with automated reasoning to return highly targeted solutions for a search query.

Conversation and Voice Search Strategy

Search results are always changing, web technology modifies how digital marketers approach marketing strategy and top SEO agencies must offer clients data driven marketing solutions. Research and industry analysis is the driving force behind our successful marketing campaigns and it is how we have built our reputation as a top marketing agency. Search engine discoverability is shifting with the Google mobile-first indexing process, the efficiency of AI integration through the Hummingbird algorithm addition and the increase of conversation search. The introduction of human/computer interaction with voice though “Google Speak Your Search” feature, Google Assistant, Siri, Cortana, Bixby and Alexa from Amazon, has altered how consumers interact with businesses online. As anthropomorphism is applied to search devices like watches, phones, household appliances and vehicles, technical SEO will become more relevant and necessary for a business to reach a targeted audience. These changes continually alter how we approach SEO and our marketing strategy in order to make our clients highly visible within new digital search mediums.

Contact Us

Contact 2 The Top Marketing, Inc. to inquire about our SEO services and to learn more about increasing targeted leads, top search engine ranking and generating more website traffic.