Once an On-Page Search Engine Optimization campaign is completed we start an Off-Page SEO campaign. As a whole, SEO encompasses building authority, online reputation and value. Off-Page ranking techniques are an integral part of an SEO contract and larger SEM campaign. Off-Page SEO really entails all of the tasks that take place off of a web site that can help improve search engine ranking. In essence, a web sites’ value is built with a method of rating sites by popularity. This entails prompting other websites to create links that point back to a web page. This happens naturally when site content is really good, offers solutions or can help consumers make a decision. Other web sites commonly link to valuable resources and recommend them with their content, articles or Blog posts. These links from other sites count almost like a popularity vote for your site. Backlinks are the most critical of the factors that determine whether a website ranks highly in Search Engine Result Pages (SERPS) and improves ranking position.
More or less, an owner desires to establish a website’s presence online and is hoping that enough web owners elsewhere, preferably those with sites that have already ranked highly in search engines on their own merits, like it enough that they decide to provide their own links to it while publicly recommending it. Search engines are far more inclined to give a website a high rank if the backlinks pointing to it from other sites were not artificially placed there by the site’s owner directly. Since other websites cannot be relied on to provide backlinks of their own volition in all cases, however, a web owner will still have to put in some effort to stimulate the organic backlinking process.
Establishing a quality link portfolio is really about online branding. Instead of link building we focus on brand building. Most links created for the purpose of increasing search engine ranking are forced, paid or manipulated and generally don’t create a flow of traffic or build a more targeted presence. When building a brand, links are created naturally and built in locations that not only help a web site to rank but that can actually generate traffic to a site.
Off-Site SEO is really about sharing your brand to establish your own personal presence on social media, Blogs , on local business sites and continually engaging with an industry specific and highly targeted community to grow brand recognition. Brand building enables a safe acquisition of links that protect a web site from future Google penalties and algorithm changes.
Our successful strategy involves creating great content that can reach a target market.