How to Use an Online Marketing Consultant for Improving ROI
With evolving Internet technologies, the rapid growth of business web sites being used as a critical marketing tool, the increasing impact of social media, and the understanding that competitors can now exist across the globe, online marketing campaigns need to adapt and grow to remain current with these changes. No longer is it effective to simply send out an email campaign without following up with a social media campaign. Pay Per Click advertisements can no longer be created without customized web site pages that are optimized for audience conversion and that leverage the power of retargeting and cross promotion throughout multiple web properties. It is imperative that web sites be optimized for targeted search terms, rank in major search engines and continually reach targeted consumers.
The evolution of online marketing strategies has led to the creation of three supporting tiers:
These three marketing tiers, when used together, will improve the overall success of an online marketing strategy. Online marketing is now essential if businesses want to remain competitive, avoid the loss of market share, and communicate effectively with past, current, and prospective customers. Importantly, online marketing provides opportunities to differentiate a company from its competitors. It provides the unique vehicle to create a relate-able brand, deliver powerful content, and appeal to customers on a digital platforms that they access daily.
Implementing a strategic online marketing campaign also requires the use of data analytics. Data analytics can help companies better understand their intended consumer base, while also provide powerful insights into what combination of online marketing strategies work most effectively. Falguni Desai, a technology and business trends author at Forbes.com, clearly represented the importance of qualified marketing consultants in a recent article about the rise of digital consulting firms. “With the big data phenomenon, companies are now sitting on more data about themselves, their customers and the markets in which they play. To make sense of these data-sets requires the right software, but also a keen sense of what to measure and how to measure it. (http://www.forbes.com – 3/23/2016) Web marketing consultants must be well versed in data analysis with a clear understanding of campaign goals and which information is essential to warrant deviations in a current marketing strategy. The downside of data analytics is that many of the tools are complex to use and it takes time to review these important figures. Unfortunately too many companies forgo data analytics on their online marketing campaigns.
An online marketing consultancy is an out-of-house solution that can help companies to more easily conduct data analysis for online marketing strategies to provide the insights needed to optimize conversion rates and increase the campaign’s ROI. An online marketing consultancy can help companies apply data analytics, data tracking, and retargeting to their established online marketing strategies. Through these efforts, companies can more effectively target a specific audience, create more brand ambassadors, control costs, and improve the campaign’s ROI.
An online marketing consulting firm provides a wide range of services to their customers. From the top level strategy at the Senior Executive level to the ground level implementation of optimized online marketing campaigns, an online marketing consultancy is uniquely positioned to help companies realize their goals. Strategy development, the transfer of skills, guidance, implementation, and campaign management are all services that an online marketing consultancy can provide to its clients. Additional services include:
An online marketing consulting firm is uniquely positioned to define and implement an online marketing campaign correctly. Understanding data analytics and tracking is crucial to the success of an online marketing campaign. However, the task of implementing data tracking and retargeting efforts, while simultaneously understanding the analytics associated with each tier of the online marketing campaign can be a very time consuming and tedious task.
An online marketing consultancy can easily reduce the cost and time associated with data analytics efforts, while also helping companies realize the full potential of their online marketing initiatives. The top reasons to hire an online marketing consultancy, include:
Transparent insight is provided for the time, money, and commitment spent on marketing efforts so that Senior Executives can more easily evaluate the ROI for the company’s online marketing campaigns.
Cost-savings, an enhanced ROI, and improved customer engagement levels are just a few of the benefits that can be achieved when an online marketing consultancy implements any of the above strategies. By blending Internet marketing strategies with proven best practice business strategies, an online marketing consultancy can help companies achieve the overall results that they desire. Specifically, the consulting firm can help companies realize a higher ROI for their online marketing campaign. In this vein, an online marketing consultancy is uniquely positioned to define, implement, and manage an online marketing campaign to optimize both immediate and long-term results.