What Is The Connection Between Search Engines and Organic SEO?
Search engines delivering organic results have become the primary way people find what they are looking for online. Search engine optimization is essential because 90% of web searches are performed on search engines like Google, Yahoo!, and Bing. With traffic flowing to these search engines every day, businesses must adopt strategies to rank well, generate website traffic and increase revenue. The rankings in search engines that appear naturally are called organic listings. Organic SEO services can boost natural organic ranking.
How A Search Engine Works
Math, it is all about math. A search algorithm analyzes attributes on a webpage and assigns a relevance score to each of them. It then groups the search results by ranking, considering which term had the most searches and other metrics, including social media shares and links from related websites.
The major search factors and signals that Google analyzes for ranking include but are not limited to:
- the number and quality of inbound links to a page;
- how often users click on search results link (a.k.a., “click-through rate”) for that particular keyword or website
- content relevance, freshness, popularity, reputation, importance, and trustworthiness as assessed by Google’s web crawlers over time.
- keyword and entity use within the content and how well that content answers the user’s search query,
Search strategy must consider that these factors are dynamic and change depending on what other websites do. The search rankings are based on competitor websites and the industry a website functions in. A marketing strategy for beating a competitor often boils down to creating better value within the body content, a process for acquiring search data, and an organic SEO strategy for creating incoming links.
Successful SEO efforts require time, Internet research, analysis, and creativity. Put in the work now with web content to pay dividends throughout future online marketing campaigns.
The Wrong Approach To Search Engines
There’s a lot that goes into search engine ranking, but there is also a long list of things that businesses shouldn’t do:
- directory submissions;
- article placement sites or free submission websites;
- reciprocal links (link exchange);
- buying high-quality text spam articles.
White Hat SEO for Search Engine Ranking
Safe SEO and organic SEO practices center around building the best quality content possible, naturally attracting links from high-quality sites and search engine indexing. Organic search involves safe SEO strategies and techniques to increase ranking on search engines like Google, Yahoo!, Bing and others. These methods include:
Optimize for keywords in title tags – Be sure to optimize titles to contain relevant keywords but avoid keyword stuffing with too many uses of a single keyword.
Target keywords in headings, titles, and metadata – When optimizing web pages for search engines, be sure to include the keyword phrases that best describe what the page is about. This will help search engine crawlers better identify them when they index new web pages.
Use alt tags on images – Make sure to have an alt tag (alternative text) on every image so it can be indexed by search engine crawlers and be identified correctly. For instance, if there’s a photo of someone riding a bike with mountains in the background, use these words as the alternative text description.
Pay attention – to Google Categories and Entities to target confidence scores.
Focus on local keywords (if applicable). For a website targeting residents or travelers within the city or state, make sure to include some focus keyword phrases about where a business is located.
Optimize images – Make sure to use optimized images for search engine crawlers and people alike. Images should be at least 1200×800 pixels in size, with a .jpg or .png file extension to optimize them for ranking according to the Webmaster Guidelines from Google.
Include keywords naturally when writing content – If a web page is about SEO basics, then make sure to include that keyword phrase (or phrases) within the text, so it’s not just one long paragraph of gibberish without any discernible words. This will help search engines identify what the post is about.
A Google Business Profile in SERPs
A Google Business Profile frequently appears in a three-pack on the right-hand side of search engine results pages. This is a result that Google has been pushing for several years, and it’s one they want to make sure searchers know about.
Google Business Profiles (GBP) are taking up more space on search engines, making GBPs a must for any local business.
As search engines advance and the algorithms used to rank pages change in response to those advances, businesses need a way of keeping up with changes as they occur so that their web presence is not negatively impacted while still being able to take advantage of new opportunities for visibility. One such site where this has become increasingly important is Google Business profiles. These are essentially business listings on GBP, which any business, local or national, can claim and then optimize accordingly. The impact these have had on search engine results pages makes them an essential tool for anyone who wants their company’s information available online and wants it ranked high enough that people will see it when looking through organic search engine results page rankings.