Organic SEO: How Does it Work?

How does organic SEO work? The answer to this question is that it is a long process of onsite edits, content generation, and digital marketing techniques that create higher rankings in organic or natural search engine rankings. Organic SEO is an essential part of a digital marketing campaign because it is a high-impact marketing strategy with a remarkable return on investment. Compared to traditional marketing strategies and social media marketing campaigns, organic SEO is more cost-effective and is a better long-term strategy for company growth.

How does organic SEO work?

A search engine uses a mathematical algorithm to analyze and classify web pages. Google looks for specific on-page and offsite attributes to rate and determines if a web page offers valuable information, how users interact with the content on that page, and how much authority a specific web page may carry. Estimates are that a search algorithm looks at over three hundred different variables to categorize and compare one web page to another. The web page with the best metrics will rank the highest on a search result page. Keywords and links are not the only factors that generate high traffic and more site visitors. Search engine optimization delivers people the best search results for products and services offered online.

Google, Bing, and other search engines use different algorithms. This is what accounts for different results in each engine. SEO strategy can create a better user experience, search rankings, and strategies for each search engine.

What variables does a search engine algorithm look for?

The web page attributes that a search engine ranking algorithm looks for and measures are continually changing. Organic search engine optimization covers a base of metrics that we know are looked at. These start with the Title of the web page, the Header tags, and the words used within the body content. But other values are less concrete and harder to measure. Many SEO agencies claim that the amount of time a user spends on a page has value or where a user came from to get to the page has high relevance. Many experts in the SEO market believe that each industry has a different set of metrics for determining authority a site value.

Organic search ranking is based on comparing web pages competing for a specific keyword, category, or entity. As competitors change their website or web content, so too does the expectations of the search algorithm. Organic SEO works with content, site structure, and authority of web pages, and they are continually being analyzed for better search engine placement. Suppose competitors start adding more photos to their web pages or additional content. In that case, the algorithm changes its standards for the number of images or length of content an adequately optimized site should have. A search algorithm continually changes its organic rankings based on criteria set by other websites in a particular marketplace or industry.

Organic SEO is difficult with a continually flowing and changing search ranking algorithm, but with data, extensive testing, and analysis, a digital marketing agency can monitor competitors and adjust their organic SEO campaign accordingly. Hiring an expert for SEO services is the best solution for achieving a high organic search ranking.