Search engine optimization (SEO) is a marketing practice that helps websites gain visibility in the search engine results. Best practices in search engine optimization not only help search engine ‘spiders’ or ‘bots’ understand what your company website is about, but it also helps to organize your content in a fashion that helps your website visitors as well. Many marketing agencies offer search engine optimization services. When a website is well optimized, rankings on the search engine results page (SERP) will improve. The higher your website ranks on search engines, such as Google or Bing, the more organic traffic you will receive to your website. There are some simple, basic tips that can help any marketer learn to increase their rankings, which may take the form of step-by-step guides and other techniques that can be used when creating new content, such as utilizing meta descriptions and alt tags. These are important ways to help the search engines ‘read’ your content and images. There are also many technical, in-depth strategies that are employed by expert search marketers that can help drive long term results.
Organic traffic has a high conversion rate, since you’re reaching a target audience who is already seeking out the products or services that your business offers. It’s important for website owners to develop a strategy to identify who their audience is, and to create a list of targeted keywords they want to optimize for. There are various tools available to help identify the right keywords. Most SEO professionals would then develop a process that includes optimizing existing content for specific keywords, and developing new content as needed.
However, search engine optimization quickly becomes very technical as experts will conduct a technical analysis of your website, which reviews the code and structure of your website, setting up proper 301 redirects, and other advanced techniques. There are many affordable, leading internet agencies who have experts in search engine optimization, and also firms that specialize only in SEO. The benefit of hiring an outside SEO agency is that they will take over management of website optimization, freeing up your marketing team to convert the increased leads that land on your website. Professional search marketers can offer express techniques to your marketing team that can become part of your day-to-day marketing strategy.
When starting an online marketing campaign there are a few major attributes that a company should grasp and think about. This infographic shows the top 10 things a business should consider as they look at the marketing potential of their website.