Many companies outsource various aspects of their marketing needs to agencies that specialize in marketing services. There are many benefits to a business when they outsource all or part of their marketing services, including the ability to get high level marketing talent as needed, or when a full-time employee may not be in the budget. It also reduces the amount of overhead required with an employee. There are times when marketing services are outsourced to reduce costs, or for a specific project that the internal marketing team may not have time to complete. This allows the company to focus primarily on their sales efforts to convert inbound marketing leads. Many marketing groups have teams that are experts in various marketing specialties, which allows the business to directly select the services or professional support they need for their market.
A key example of outsourced marketing services includes search engine optimization (SEO). An SEO team may do a full technical review of the businesses website, sometimes called an audit. They may present their findings to the company via a telemarketing conference, so there is no need for an in-house employee or local agency. Many times, the work that comes out of an audit (redirects, link building, on page optimization, off page optimization) requires the work of multiple people, which isn’t practical for the business to have on staff. It is imperative to find an agency that utilizes white hat SEO techniques, so that your website is not penalized by the search engines for using tactics that are labeled as aggressive. Having a specialized SEO agency can also provide ideas on content opportunities that are lacking on the website in order to increase ranking on the search engines, therefore increasing overall traffic to the website and providing a better user experience.
There are many different jobs, functions, or entire marketing departments that may be outsourced. An agency or freelancer may be contracted to develop a social media strategy, web design or development, a part-time content writer or blogger, or a media specialist to write press releases. The outsourced marketing agency may offer strategic B2B techniques. Sometimes an outsourced agency is brought in to provide big ideas, which will then be carried out by the internal marketing staff.
The Blog articles below offer help to determine if outsourcing SEO is the right decision for your company. Outsource marketing can increase efficiency and reduce costs while tapping into an expert pool of marketers and SEO professionals.
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