First Place Digital Search Ranking
Digital marketing involves methods of increasing prominence in organic search results and creating higher web site visibility across the World Wide Web. A key factor for top placement in SERPs (Search Engine Results Pages which appear as a paginated list of search term relevant sites) is adhering to the Google Webmaster Guidelines and the study and analysis of search algorithms. A search engine is a software system that relies on a continually changing algorithm that calculates web site relevance and analyzes data with automated reasoning to return highly targeted solutions for a search query.
Conversation and Voice Search Strategy
Search results are always changing, web technology modifies how digital marketers approach marketing strategy and top SEO agencies must offer clients data driven marketing solutions. Research and industry analysis is the driving force behind our successful marketing campaigns and it is how we have built our reputation as a top marketing agency. Search engine discoverability is shifting with the Google mobile-first indexing process, the efficiency of AI integration through the Hummingbird algorithm addition and the increase of conversation search. The introduction of human/computer interaction with voice though “Google Speak Your Search” feature, Google Assistant, Siri, Cortana, Bixby and Alexa from Amazon, has altered how consumers interact with businesses online. As anthropomorphism is applied to search devices like watches, phones, household appliances and vehicles, technical SEO will become more relevant and necessary for a business to reach a targeted audience. These changes continually alter how we approach SEO and our marketing strategy in order to make our clients highly visible within new digital search mediums.